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Microsoft overtakes Apple in innovation stakes - yes really!

03 November 2016 by Michael Giffney 1 Comment

All over the world the tweets have been telling the same story  - Microsoft is now "more innovative" and "cooler" than Apple. 

Surface Studio.png

Global consensus: Microsoft has taken the lead

The Microsoft October event last week has sealed the deal. Industry watchers across the globe were mightly impressed by the innovative new products on display and proclaimed the Microsoft Corporation as having overtaken Apple.

 Apple Demolished by Microsoft was the headline in MarketWatch, which went on to add "Microsoft hailed as winner over Apple following back-to-back events."

Sorry Apple: Microsoft is  now the braver and more innovative company  - Mashable

The Bizaare Role Reversal of Apple and Microsoft - Backchannel

Microsoft looks sexy again and, at the moment, a little more innovative than Apple - FastCompany

Microsoft is now more innovative than Apple - Business Insider


The twittersphere were in universal agreement with even die-hard Apple fans begrudgingly paying their respects.

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apple fans wowed by microsoft.png

What 's caused all the uproar??

Microsoft simply wowed the pundits. A slew of new products surprised and delighted industry observers.

Leading the way was the Surface Studio and Surface Dial (both of which deserve a blog post of their own). Check out the Surface Studio here:



90 Second Recap of the new products on show at the Microsoft October Event

 For a quick overview of all the new products on display watch the offical video below.


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