With six in ten handsets sold in Australia being a Samsung, the giant has now set its sights on the corporate market where it remains in close combat with Apple.
In a first for Samsung, the focus is firmly on the business audience with an objective of "engaging and educating" about its range of mobile solutions.
The campaign focuses on real case studies targeted to key verticals including Hospitality, Healthcare, Transport and Government. The business-to-business (B2B) campaign will roll-out via digital channels appearing across Linkedin, Facebook, youtube and supported with a new website – http://www.samsung.com/au/business/mobile/
The campaign was developed by creative agency, iris Sydney. Mark Treadwell, Client Service Director, explains:
“In the cluttered, grey world of B2B, the traditional and somewhat lethargic, off-the-shelf solutions approach is no longer cutting it with the way people run their businesses. One size no longer fits all.
This is a first for Samsung Australia in creating a bespoke local approach for B2B, and in doing so has created a paradigm shift from bottom line profit to customer experience.”
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