In a research paper, Gartner analysts have outlined five key actions to improve mobile contract cost optimisation.
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Control costs by matching plans to usage
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Optimise and continually review spending
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Remove contractual barriers to changing providers
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Modify your negotiating approach by adding contract flexibility
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Avoid penalty clauses
While the paper focuses on the North America and European markets, it has some interesting relevance for Australian enterprises.
Let's explore these recommendations in more detail...
1. Control costs by matching plans to usage
Combined voice, text and data packages tend to be more competitive than buying services separately, while it still may make more sense to buy flat-rate or pooled voice plans separately from data and SMS plans for low-usage employees.
Require Mobile Providers to Supply Detailed Data
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Collate and analyse this data to know your calling patterns and where you will be calling. This should be data the provider produces for each billing cycle. Knowing how much calling is (for example, to colleagues of the same company, to fixed lines, to other mobiles by the same provider or other mobile providers, the number of SMS, and the international or roaming breakdown) enables you to evaluate how good a flat-rate or pooled minutes voice offer is.
Legacy Flat-Rate or Pooled Voice Plans May Be Best
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For low-usage employees request flat-rate or pooled minute plans sold separately from SMS or data services. A flat-rate offer may lower the net cost per minute, depending on the volume and destination of those calls.
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Quantify the average charges associated with going over the pooled number of minutes because these can be expensive (three to 10 times the cost of a good metered plan).
Prioritise Individual Data Subscriptions
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Purchase individual data subscriptions across the company. The most common mobile data subscriptions provide an individual data allotment for each smartphone or mobile broadband device — for example, for 1GB, 2GB, 3GB or more. If buying this plan structure, ask for a sharing or pooling structure that automatically allots surplus data against any lines with overages in each billing cycle.
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If this structure is not available, negotiate for other options to avoid over-allocation charges. An example is a flexible plan that automatically moves users that exceed their monthly plan to a larger allotment for the month. A few service providers in some regions have reintroduced corporate versions of consumer unlimited data plans, but these can be a costly alternative.
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The average monthly data consumption per user tends to be between 1GB and 3GB per smartphone user and rising. Evaluate data subscription allotments in the context of current consumption and expected growth that will be affected by mobile usage policy or business-driven considerations such as use of new workforce mobile applications.
2. Optimise and continually review spending
Enterprise buyers must regularly calculate current usage and forecast expected usage for mobile voice, messaging and data to avoid wasteful purchasing that does not effectively match available service plans with consumption. This becomes more complex given that plans and prices or tariffs mobile service providers offer evolve continually. Simplify this work by decoupling devices from subscriptions to increase flexibility in addition to preventing provider lock-in situations.
Add benchmarking or rate review clauses
- Optimise and review purchases by negotiating, at a minimum, annual benchmarking or rate review clauses in every corporate mobile service contract to take advantage of price declines or new plan structures better suited to your usage.
Enforce a policy of proactive alerts to new plans
- Enforce a policy of asking your mobile provider for a review of price plans and price reductions from the past 12 months. This will help identify and enact plan or price changes that have not yet been proactively proposed and applied to your company’s domestic and international roaming agreement.
Consider an outsourced Managed Mobility Service (MMS)
- Mobile carriers’ standard corporate services do not typically provide cost optimisation services providing visibility on usage, invoice auditing, mobile policy consulting, sourcing recommendations and device life cycle management. They make detailed usage reporting available, but the enterprise typically is responsible for culling relevant data, showing conditions such as dormant accounts or chronic over- or under-buying of services, and optimising plan purchases accordingly. Require your mobile carrier to provide such data. Identify whether outsourced MMS can effectively provide these functions. Enterprises increasingly have turned to outsourced MMS, with spending expected to grow at an 11.4% CAGR between 2017 and 2022.
Negotiate to eliminate provider terms that hinder the ability to change providers.
Attribution: This blog is based on the Gartner Research Note: Five Key Actions to Improve Mobile Contract Cost Optimisation could save you 20%; authored by Bill Menzies, Katja Rudd, Leif-Olof Wallin; published 11 December 2018.
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