01 September 2017
Finally it's official! Invitations have been issued to media for an event at Apple's new Steve Jobs Theatre on Tuesday 12 September (early hours 13 September AEST).
The invitation does not specifically say the event will launch the iPhone 8. The offer is "let's meet at our place."
However it is widely expected that the next iteration of the iPhone will be unveiled, along with two upgrades of the last iPhone - to be known as the iPhone 7S and iPhone 7S Plus.
Reveal may not equal 'Ready'
Rumours of launch delays have been circulating for most of the year and although these are seeminly disproved, sources are suggesting there may still be significant delays between launch and availability. Speculation is rife that the new iPhone may not be available until mid-October in the US, which usually means at least a month later in Australia. Even then, there are rumours of short supply.
Game-changing screen
Of all the rumours about the iPhone 8, the most persistent seems to be that the screen will be a game changer. The expectations are the the screen will cover the entire front display with just a 4mm bezel on all sides.
Most Expensive iPhone ever
The other most peristent rumour surrounds the price. American consumers are being told to expect a price tag starting at over $1,000. This coincides with a belief that the lowest storage model will be 128GB, canning the 32GB of the iPhone 7. That sort of price point could easily translate to $1,499 RRP in Australia.
Hopes to hold event at Steve Jobs Theatre
The event will be the first to be held on the site of the Apple Park campus in the Steve Jobs Theatre which has also been racing time to be complete.
Perched on top of a hill at one of the highest points within the campus, the Steve Jobs Theater is a 1,000-seat auditorium.
The building features a 6-metre-tall glass cylinder that's 50 metres across and is topped with a metallic carbon-fibre roof. Visitors walk across a grassy meadow, up the hill to the minimalist see-through building (above). The actual auditorium is hidden below ground.
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